Samantha J. Meeks

Nashville, Tenn. | samanthameeks@gmail.com | @samanthameeks

summary

Marketing Analyst with experience in marketing automation, customer reputation management, revenue performance management, B2B demand generation, lead nurturing, sales enablement, and marketing best practices. Excel in multitasking, problem-solving, meeting deadlines, and giving attention to detail in fast-paced environments. Excellent verbal and written communication skills, goal-oriented, and great ability to interact with others.

experience

Marketing Analyst, Eloqua and Salesforce System Admin

April. 2012 - Current

LeanKit, Franklin, Tenn.

  • Eloqua system admin activities include landing page / email template development, campaign / program building, data management, and maintaining system integrations with Salesforce and LeanKit.
  • Salesforce system admin activities include managing lead assignments, worflows, update rules, priveleges, fields, page layouts, and maintaining system integrations with Eloqua, Totango, and LeanKit.
  • Develop, implement, and manage acquisition strategies that include various online marketing channels: PPC, display advertising, retargeting, social media, email marketing, and referral programs.

PPC/SEO/Marketing Consultant

Feb. 2012 - Current

Samantha J. Meeks, Nashville, Tenn.

  • Manage budget and spend for online paid advertising accounts, conduct keyword research, planning and analysis, manage campaigns and campaign performance, and develop associated landing pages.
  • Provide audits and competitive analysis of current keyword ranking and opportunities for acquiring more of online keyword space, develop checklists for on-site and off-site optimizations that compliment seo goals, and monitor progress with reports and analytics with many seo tools.
  • Assist in content production, graphic design and web design of various website development efforts.

Marketing Analyst

November 2011- Feb. 2012

[meta]marketer, Inc, Nashville, Tenn.

  • Performed strategic and tactical online marketing audits.
  • Researched smart acquisition, used business–focused metrics and conversion optimization.
  • Produced audience matrices, keyword matrices, PPC ad copy, audit report and audit report cards.

Marketing Manager

April 2011 – Oct. 2011

CompNation, Franklin, Tenn.

  • Developed, launched and managed email campaigns.
  • Initiated redesign of CompNation.com.
  • Decreased bounce rate by 20 percent , exceeded maximum daily conversion rate by five times.

Graduate Teaching Assistant / Adjunct Faculty

August 2007 - May 2011

Middle Tennessee State University (MTSU), Murfreesboro, Tenn.

  • Prepared curriculum, lectured, graded assignments for a total of three courses:
    Writing for Digital Media, Media Design Applications, and Media and Messages.
  • Conducted research in the redesign of the Mass Communication Graduate Program website.

Adaptive Technologies Student Assistant

May 2007 - May 2010

MTSU Disabled Student Services, Murfreesboro, Tenn.

  • Actively communicated with students, parents, faculty, and management daily.
  • Gave presentations, maintanied work schedules, budged expenses, and trained new hires.
  • Completed the highest skill level assessment on software issues and equipment repair.

Student Technology Assistant

August 2005 - August 2007

MTSU School of Journalism, Murfreesboro, Tenn.

  • Organized student-efforts toward extending lab hours and receiving fund for lab improvement.
  • Marketed Society for News Design and the MTSU Visual Communication as President.
  • Became leading “go-to” person for technology, software, and design questions.

education

Master of Science in Mass Communication

August 2010

Middle Tennessee State University, Murfreesboro, Tenn.

Interests: online/new media, journalism, marketing

GPA: 4.0/4.0

Bachelor of Science in Journalism

May 2007

Middle Tennessee State University, Murfreesboro, Tenn.

Major: Journalism with Graphic Design concentration

Minors: English and Writing GPA: 3.7/4.0

certification and application skills

Eloqua Product Master

Salesforce System Admin

Totango System Admin

Moz.com

SpyFu

Adobe Creative Suite

Google Analytics

Google Adwords

Google Webmaster Tools

awards

  • Outstanding Service to the Graduate Program, Middle Tennessee State University, May 2010
  • Outstanding Achievement in Design Award , Middle Tennessee State University, May 2007
  • AEJMC, MTSU Logo Contest Top 10, Middle Tennessee State University, May 2006

organizations & committees

  • Society for News Design (SND), Middle Tennessee State University, August 2005 - May 2008 President August 2006 - May 2007 Vice-President August 2005 - May 2006
  • Committee on Disability Issues, Middle Tennessee State University, August 2008 - May 2010 Secretary August 2008 - May 2010